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Local and
Int'l Franchising
Franchising is the practice of using another firm's
successful business model. The word 'franchise' is of
anglo-French derivation - from franc- meaning free, and
is used both as a noun and as a (transitive) verb. For
the franchisor, the franchise is an alternative to
building 'chain stores' to distribute goods and avoid
investment and liability over a chain. The franchisor's
success is the success of the franchisees. The
franchisee is said to have a greater incentive than a
direct employee because he or she has a direct stake in
the business.
Franchise
consulting, a specialized category of professional
assistance for investors, entrepreneurs, and
enterprises, is a field which has arisen from the
increased popularity and profitability of franchising.
Potential
franchise owners (called franchisees) employ franchise
consultants to help choose the correct franchise company
(“franchiser”) in which to invest. Conversely,
franchisers employ the franchise consultant to act as an
agent between themselves and interested franchisees. The
majority of franchise consultants offer their services
free (or virtually free) of charge to the franchisee,
primarily receiving remuneration from franchisers. So
their statements of "free" services are incorrect. The
money paid by a franchisee to the franchise company
passes from the franchise company into the pockets of
the franchise consultants.
We
help a potential franchisee,
including:
ü
how to
assess the odds of success or failure of the franchise
offered for sale.
ü
how to
find the ideal franchise based on the franchisee’s
background, capital, and expectations;
ü
how to
read and interpret the Franchise Disclosure Document (FDD);
ü
how to
understand the franchise agreement contract;
ü
how to
evaluate trend and economic data;
ü
how to
realistically examine personal strengths and weaknesses;
ü
how to
uncover free and fee-based training programs for
potential franchisees;
ü
how to
market specific types of franchises; and
ü
how to
build franchises.
We assist
franchisors by:
ü
screening
franchisee candidates and investors;
ü
giving the
franchisor marketing, advertising, and training advice;
ü
evaluating
companies' "franchise-ability"; and
ü
building
brand recognition and loyalty;
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